Case study: Baby PushchairsOur intensive research into the baby products market identified a possible niche in the market for a successful online business for pushchairs. Research into the phrases that are typed into Google showed that more than 2,900 people a month search for 'baby pushchairs' in the UK. Our competitive analysis showed that although major players were clearly spending thousands of pounds on Pay Per Click Advertising, very few websites in the UK or in the rest of the world were properly optimised for this search term. We were then able to create a fully optimised website advertising baby pushchairs. Our website, www.bestbabypushchairs.com, was first indexed by Google on 1st June, just a couple of weeks after the domain was registered. Within a week it appeared at search results no 2 and no 3 on Google.com. This is the screen shot in the picture above. For the target market, which is the UK, ranking success took a little longer but within a couple of months, using our programme of off-site opimtisation, the site was appearing regularly within the first 6-8 results of www.google.co.uk and www.google.com. You will probably find the website on the first page of Google now. I only say probably as we use our Best Baby Pushchairs site to experiment and we have different plans for it in the future. We don't want to treat our clients as guinea pigs! If you find us and you're impressed, do contact us. If you don't find the site, why not contact us anyway and I can explain what is happening; and offer you a free analysis of your website. Try it now. Clicking on baby pushchairs will open a fresh Google search page for the term on a new page in your browser. This example is just a tiny sample of what can be achieved in your search for profit.
Steven Loveridge |
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